How the ads were done

By Mike Everett on

Most great ads have an interesting story behind them: how the writers and art directors dreamed up the ideas, and what inspired them. I thought it would be an interesting idea to research some of these stories and describe the process behind their creation. I pitched this idea to Stephen Foster at the advertising website ‘More About Advertising’.

Mixing it with Nate Brown at Merchant House.
What happened when Merchant House’s head mixologist got to work with Asterley Brothers new amaro – and what Mark Andrews and I thought of the results.

By David Hughes on

Rob and Jim, the Asterley Brothers, have created Dispense. ‘A modern British amaro’ is how they describe it. However, its roots are firmly Sicilian.

Having been invited to take part in the beta testing, Mark Andrews and I took two sample bottles down to Nate Brown, head mixologist, at Merchant House, a bar in the City near St Paul’s.

Is this the best-ever demonstration commercial for a car?
Before they were thrown off air, Top Gear thought so. Here’s the story of how we made the film, way back in 1986.

By Mark Andrews on

I was thrilled when Jeremy Clarkson, James May and Richard Hammond chose as best car demonstration commercial one of the many films I produced during my days as Head of Television at Collett, Dickenson and Pearce (CDP). I knew they were planning something of the kind because the BBC had phoned me last year to […]

The lost art of copywriting.

By Mike Everett on

Are you a business owner who often has to write your own publicity material?

Are you somebody who works in a marketing department, who is called upon to judge copy?

Are you somebody who works in a marketing agency who hasn’t been taught how to write persuasive copy?

Then read on.

Where the prime minister got his latest sound bite.

By Mike Everett on

Now it would appear that Prince Charles isn’t the only member of the establishment to make use of an advertising line. David Cameron, no less has got in on the act. The other day, in what’s been generally described as ‘an unguarded moment’, David Cameron likened being prime minister to eating Shredded Wheat.

A lunch with
Sir Alan

By Mike Everett on

Sir Alan Parker, former advertising copywriter, cartoonist, distinguished director of feature films, and now fine artist, proves to be an entertaining lunch companion.

Raising a glass to Leonard Nimoy

By Mike Everett on

I had spent much of my youth eagerly watching the adventures of the Starship Enterprise. But, being an advertising man, Nimoy’s death brought to mind something else: a poster that I consider to be the greatest-ever created for the famous ‘Heineken refreshes the parts campaign’: Mr. Spock’s pointy ears in need of refreshment.