Archive for the ‘soapbox’ Category

The power of simplicity.
Why I chose posters for my Desert Island ads.

By Mike Everett on

Recently the advertising news website ‘More About Advertising’ published my choice of ads to take to a desert island. Many people have chosen their Desert Island Ads before. Often they select ads, (usually TV commercials) that others have previously chosen, which is fair enough. If you’re going to be alone, stuck on a desert island, you’re entitled to take whichever ads you want, even if a bunch of other people have picked the same ones. But I wanted to be different.

The ghost writer of Christmas present

By Mike Everett on

For the second year running, I have been asked by Stephen Foster, editor of advertising news website, More About Advertising, to ghost-write an article on behalf of one of the site’s more unusual contributors. The contributor in question is Ebenezer Scrooge, the Victorian miser. Unlike his creator, Charles Dickens, Scrooge isn’t much of a writer. So the task falls to me. And what a task it is.

Dribble down your chin peaches:
Is the art of copywriting dead?

By Mike Everett on

Last Thursday, at the Ham Yard Hotel, the Direct Marketing Association hosted part of their Great British Copywriting Campaign. I was invited to join a panel on the stage of the hotel’s theatre to discuss the demise or otherwise of copywriting. The question that underpinned the evening was this: Is the art of copywriting dead?

Taking the Fun out of Fundraising

By David Hughes on

I need your support and I haven’t got much time. Anyone who knows me will realise that the invitation, ‘Let’s walk!’ may as well have been followed by ‘on hot coals’ such is the dread it inspires in me. So you can only imaging my bewilderment when I tell you that somehow I’ve managed to commit myself to walk 20km on the 6th of September.

REWIND – 40 Years of Design and Advertising

By David Hughes on

REWIND features on our own bookshelves partly because it chronicles a period that includes a significant chunk of our working lives in the industry and features many of our design and advertising heroes. It’s also included because it features a couple of pieces of work drawn from our own archives: The Tate by Tube and Becks Bier advertising for Scottish & Newcastle Breweries.