REWIND features on our own bookshelves partly because it chronicles a period that includes a significant chunk of our working lives in the industry and features many of our design and advertising heroes. It’s also included because it features a couple of pieces of work drawn from our own archives: The Tate by Tube and Becks Bier advertising for Scottish & Newcastle Breweries.
Rewind’s authors, Jeremy Myerson and Graham Vickers, are joined with other prominent voices from the design and advertising fraternity in a series of essays. These include contributions from Michael Johnson, Jeremy Bullmore, Alan Fletcher, Richard Seymour, John Webster & Peter York. It was originally available in both hardback and paperback. The paperback version, originally selling at £31.05 is now available for £74.27 if you want a new copy. The hardback, for some reason, is still available new for almost £20 less at £55. But if you’re happy to have a good condition second hand copy you can pick either up for less than £7 (while stocks last). Here’s the Amazon link: (Amazon – Rewind. 40 Years of Design and Advertising)
REWIND charts the history of Design and Advertising over the last forty years. Covering a wide range of creative disciplines – including graphic design, TV, Press and poster advertising, packaging, product and environmental design, music videos and interactive media – a narrative essay by Jeremy Myerson and Graham Vickers sets out the historical framework and discusses the main developments in design and advertising since the sixties. Leading practitioners have also each contributed essays to the different decades, providing unique personal insights into the design and advertsising of that era.
The material in the book is drawn from the extensive archives of the London-based organisation, D&AD; (British Design & Art Direction). Established in 1962, D&AD; is one of the world’s leading professional bodies representing the creative industries of design and advertising and its international award scheme is the most comprehensive of its kind in the world.