The lost art of copywriting.

by Mike Everett
Posted on: March 30th, 2015
Rediscover the lost art of copywriting for more effective advertising

Are you a business owner who often has to write your own publicity material?

Are you somebody who works in a marketing department, who is called upon to judge copy?

Are you somebody who works in a marketing agency who hasn’t been taught how to write persuasive copy and would like to know how?

Then read on.

At Anatomised we’ve written a short booklet entitled Rediscover the lost art of copywriting and it’s available free as a download from this site.

Its 24 pages reveal major rules and hints that will help you write effective advertising copy.

It is filled with many examples of great pieces of copywriting, and even includes a further reading list.

Within advertising it’s widely accepted that good, persuasive copywriting is a dying art.

With any luck, Rediscover the lost art of copywriting will go some way towards helping to bring it back to life.

Fill in the short form below to receive your copy.

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  • Sheila Bull

    Mike, loved the booklet. Our ex-neighbour Jenny has just sent me some of the George Orwell instructions to writers (that she gave me in one of his books, now well-thumbed, 15 or more years ago).

    I think she’d love your booklet too. Hope you don’t mind, I’ve asked your website to send her a copy.

    Cheers and thanks Shelia xxx

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