Unilever Flora pro.activ ‘Sydney’
This commercial, written by Mike Everett in collaboration with John Foster, used the clear light of Australia and the natural joie-de-vivre of its people to demonstrate their strategy of ‘Celebration of Life’. The launch of the product in the UK using this film was, it has been suggested, Unilever’s most successful-ever rollout of a food product.
Director: Hugh Harkness; director of photography, Eddie Collins; production company, Alex Myers & Associates.
